How a Greenville NC Law Firm Increased Their Web Traffic

The LeonLaw Firm in Greenville, NC asked Digital Business Services to solve this problem: how to drive traffic to the site -- www.leonlaw.org -- and yet retain the graphic treatment that was already in place.


We did an analysis of the old site and found the previous website production company had created lengthy text pages with "anchors" embedded in the page programming. These are the long pages you have to scroll through, read your information and then click "back to top" to navigate. These are quite common, but problem is, they don't take advantage of breaking out the information into separate pages to make the site more search-engine friendly.


Search engines love content. The more pages, the better. Plus, each page can be optimized to draw traffic into the site.


What we did then, was take each "subtopic" on the long, dry pages and turn them into separate pages focusing on the firm's offerings: business law, job discrimination, accident victims, non-compete agreements and the like. We then added a fluid, easy-to-use navigational bar and optimized each page for its content.


We're happy to report the client is thrilled with the results as traffic as gone up and inquiries from other North Carolina markets have increased as well.


Take a look at the site: www.leonlaw.org and see for yourself what we mean




Professional service companies: attorneys, accountants, consultants, often do well on the web by providing fresh content through articles and news feeds to establish themselves at experts in their fields and draw traffic.