Find local customers with your website. Optimize your title tags!

Your web site title tags can help generate local leads

Is your business in Wilmington, or Raleigh or even here in Winterville, NC and are you NOT getting the type of business you'd love to have from your web site?
Take, for example, www.greenvillehardware.com (not a real site). If the title bar (the blue bar with the white words at the top of your browser when you view a website) reads: "Greenville Hardware" you'd certainly get visitors who typed that into their search engine. But you'd lose everyone who typed "where to buy lawn sprinklers in Greenville, NC."

Title tags make or break a website. Google, Yahoo and MSN heavily-rely on them when they rank your site. You can't see them until you open your web page. They're in the programming code (open your page, use View>Source if you are using Internet Explorer). Find the title tag. This is the important first step in optimizing your site!

Titles should be different for every page on your website, not contain any "silly" words like "best," "excellent," or "superior," and limited to 150 characters, including spaces.

I'd suggest if you want your site to draw local traffic, make sure you include your city and county name in your title tag and good, brief description of what that page is all about. You should see better results in the near future.

We'll talk about description tags in another post.