In the midst of a real estate downturn, a Greenville realtor turns to aggressive internet marketing
Pat Taylor & Associates in Greenville, NC has beefed up her www.pattaylorhomes.com traffic by using an internet marketing stragegy that blends fresh content with timely articles, local promotions and a feature-rich site that is easy to navigate.
Pat's website plan involved focusing on selected keywords and re-structuring her site for maximum search engine rankings without employing "pay-per-click" campaigns. She has also incorporated www.craigslist.com as a listing service for her homes for sale in greenville. Traffic has risen 42% over the past four months to a stable 550 visitors per month. Pat's volume of telephone and email inquiries has risen as well.
The site was previously hosted and designed by a local graphics artist, but discontent with its content and results led Pat to contract with Digital Business Services in Winterville, NC for a global web site redesign and search engine marketing strategy.
Her site includes links to the Pitt County MLS, her own listings, the Greenville NC listings and the national RE/MAX listings. Visitors can find informational articles on home financing and download real estate documents.
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